Which aspects characterize this key market?
Mexico is the second largest pharmaceutical market in Latin America and quickly increasing health coverage of population. But, to be successful in Mexican pharma market, companies have a big reason to have operational excellence.
Will social improvement continue to drive market?
Brazil is LA´s largest pharmaceutical market. Industry growth is highly influenced by advances in social class distribution, but medical attention still far from a level considered standard in more wealthy countries.
The fastest growing pharmaceutical market across the world:
Latin America is attracting big pharmaceutical companies to the region and governments are increasing access to healthcare. There is room available, but companies have to be able to recognize market´s needs and peculiarities and act fast...